About me

I call my creations my lovechildren because they saved my life, and they’re still saving it every single day. Over the past years, as I’ve faced multiple health challenges, I lost everything I thought my life was meant to be.

I am battling chronic Lyme disease and its cute co-infections, and their countless complications. In this horror show of pain and uncertainty, my bags and jewelry became my saviors. They are what keep me going, they are what pull me out of bed each day, out of deep depression, and through the darkness and anxiety that come with a body that no longer works the way it once did, and a life that no longer looks the way I imagined.

But I believe everything happens as it’s meant to. Without these struggles, I might never have created these pieces.

When I create, the light returns.

These creations are my family, they surround me every day, as family should. When I see them each morning, they give me strength to fight, and remind me that better days will come, because there is no other way but to fight.

They are as important to me as children are to their mother.

The true eastern european flow is me

I was 23 years old when I decided to leave my country and everything I had known before.

However, my brand is deeply and truly nourished by my hometown, the place where, in my teenage years, I joined the punk and metal subculture that completely captured me and inspires me to this day. It was the music, the leather jackets, the metallic details, and the chains that fascinated me, but not only the bold looks, also the attitude that came with them.

The Eastern European mindset, with all of its flaws, gave me so much. Growing up surrounded by constant struggle taught me how to survive. Without those lessons, I probably would never have survived what has happened to me, and what is still happening to me today.

I never had much money. My mother and I hunted for clothes at flea markets our whole lives, digging through piles to find hidden treasures, full of adrenaline and excitement: what will I find today? I still have that excitement, and if I were a millionaire, I think my favorite place would still be a dirty Eastern European flea market.

And that’s where the upcycling aspect of my brand comes from

So, who is Dollitta?

“Dollitta” is a name born from the words doll and Lolitta, a persona I created six years ago for my personal Instagram. It began as an expression of identity: a blend of softness and rebellion.

Dollitta is free from society’s expectations, especially those placed on women. She rejects the outdated roles forced upon us: that we belong in the kitchen, that our only purpose is to raise children, that our bodies are shameful and must be hidden.

I believe in a world where women are united, grow louder together, and become impossible to ignore.

As the bags are connected by their design patterns, I hope they are connecting us as well. With my brand and the visuals I create in collaboration with others, I want to encourage you to be proud. Be loud. Make noise. Shine unapologetically. Cause a scene when it’s necessary. Don’t let anyone silence you. Be “too much,” inside and out. Own it. Embrace every part of yourself.

Dollitta doesn’t wait for permission. She chases what she wants and gets it, because there is no other option. I hope you find the Dollitta in yourself, because she is there, and remember always, we were never meant to play small.

All of my lovechildren were created to stand with you on your journey, as reminders of your strength, your beauty in the heaviness, and your deep sense of belonging, belonging to the Dollitta world.

Photo Credit: @polina_yena

Model: @maike_o

I Reinvented My Life at Age 35...

…at a time when capitalism was ready to bury me.

I was lost in a deep hole, struggling with health problems, money problems, and unemployment, when my psychologist suggested I reconnect with my inner child and remember what I truly wanted to do, what my dream was.

My dream was making fashion.

And that’s when the one and only OG Dollitta baby was born, my first born, my first true love. My proudest moment, because I could not be sure I would actually be able to create her. For a long time, she existed only in my mind.

This brand represents more than just fashion accessories; these products represent a restart, new beginnings, and reinvention.

I collected some leather belts and gave them a new purpose. I went to the hardware store and created jewelry from materials originally meant for something completely different. We can give new meaning to things, we can give new meaning to our lives, at any time.

When you wear them, let my story remind you: it’s never too late, you are never too old, and every new day holds the promise of something better.